Subscription Pricing

Subscription pricing means a fan pays on a schedule — weekly, monthly, or yearly — until they cancel. It is how you sell ongoing access, retainers, or “pay every month” offers on products and courses.

Creator plan and above

On the Free Flo plan, product pricing is one-time only. Subscriptions (and payment plans) unlock on Creator, Pro, and Studio. See Pricing overview → Flo plan limits.

Recurring prices need Flo Payments

Before you can save a subscription price, your Flo Payments earnings account must be Active. Finish setup under Settings → Flo Payments. Paid renewals cannot run until that is done.

Subscriptions are not the same as Memberships — memberships use their own tier editor under Dashboard → Memberships. This guide is for the shared Pricing editor on products and courses.

When to use a subscription

Good fit	Examples
Ongoing access you deliver over time	Monthly template drops, coaching retainer
Predictable recurring revenue	$29/month community add-on sold as a product
Optional trial before the first charge	7-day trial, then monthly billing
Same product with a one-time “lifetime” option	$199 once or $19/month — fan picks at checkout

Use something else	When
One-time	Single payment, no renewals
Payment plan	Fixed number of payments (e.g. 3× $99), then billing stops automatically
Memberships	Tiered hub / portal access with its own pricing UI
Bookings	Per-session offers in Bookings, not product pricing

Set up a subscription price

Open the product or course
Dashboard → Products → new or existing product, or Dashboard → Courses → course → Pricing tab. The editor works the same on both.
Choose Subscription
In Pricing, open a price card (or Add price option). Under Pricing type, select Subscription — Recurring billing.
Set You receive or Buyer pays
- You receive — enter what you want in your balance each billing period after fees. Flo grosses up checkout so successful renewals hit that target.
- Buyer pays — enter the sticker price fans see every period (e.g. $19 / month).
The preview shows per-period totals, for example Buyers will pay … / month and You receive $X.XX guaranteed on You receive. See You receive vs Buyer pays.
Pick a billing interval
Billing interval pills: Weekly, Monthly, or Yearly. Each successful period charges once at that cadence until cancelled.
Optional trial
Trial period (days) — enter a number (e.g. 7) or leave blank for no trial. With a trial, the fan’s card is saved at signup; the first paid charge runs after the trial ends (see Trials below).
Label, description, delivery
Label — name on the price toggle (e.g. Monthly, Annual).
Description — short line under the price (e.g. Cancel anytime).
Set Digital download or Manual delivery on the product the same as for one-time sales.
Save and publish
Save the product or course. Add a Sell a Product (or course checkout) block, select it, Update live.

You can add up to three price options per product or course (e.g. $9/week, $29/month, $199/year). Fans choose one at checkout.

Billing intervals

In the editor	What fans see at checkout
Weekly	Price shown with / week
Monthly	/ month
Yearly	/ year

Flo bills on the interval you saved. There is no “every 2 months” option in the editor today — only these three cadences.

You receive vs Buyer pays (each renewal)

Recurring prices use the same You receive / Buyer pays pills as one-time sales.

Mode	You set	Each successful period
You receive	Target take-home per period	Fan pays the grossed-up total you saved; your guaranteed net applies on each successful charge
Buyer pays	Sticker price per period	Fan pays exactly that; fees come out of your payout

Guaranteed net on renewals

Guaranteed net applies to successful charges at the price you saved, using your current Flo plan and currency rules. It does not override refunds, chargebacks, failed payments, or payout timing in Wallet. If you change your Flo plan, new prices you save use the new fee rate; existing subscribers keep their current billing until you change those price rows and only new buyers pick up the new setup (see Changing prices).

$0 subscription prices are allowed (free tier at checkout). Paid amounts should meet the editor hint: Minimum $0.50 for paid prices (50¢ USD by default for USD payouts).

Trials

Setting	Behavior
Leave blank	No trial — first charge runs on the normal billing schedule when they subscribe
e.g. 7 days	Trial length in days; 0 is treated as no trial

What fans experience:

They complete subscription checkout (email + card on Featured / Minimal blocks, or the hosted checkout on Card style).
While status is Trial, they are not charged for the paid amount yet.
They receive a confirmation email such as Your free trial of [product name] has started — You won't be charged until your trial ends.
After the trial, billing continues on the interval you set (Weekly / Monthly / Yearly).

In My Subscriptions on your fan portal (/{your-username}/portal/subscriptions), a trialing subscription shows a Trial status and when the trial ends.

What happens at checkout

Fan opens your Sell a Product block (or course checkout) and picks a subscription option if you offer more than one price.
Checkout copy explains that subscriptions renew until cancelled and that they will review billing details before confirming.
Featured and Minimal blocks:
- Fan enters email, then completes card setup in the Flo Pay flow (Subscribe or Subscribe $X.XX / month style button).
Card-style blocks send them to a secure hosted checkout page to finish (email collected there).
On success they see a confirmation such as You're subscribed! and get a subscription started email.

Fans do not need a Flo account to subscribe. They need a valid card for paid plans (or $0 for a free subscription tier).

Coupons

Discount codes do not apply to subscription checkout on products. Coupons in the product Discounts section only work for one-time purchases. See Pricing overview → Coupons.

Mixed pricing on one product

You can sell $49 one-time and $19/month subscription on the same product. Checkout shows toggles; the fan picks one option before paying.

After someone subscribes

What	Detail
Your dashboard	Dashboard → Wallet → Subscriptions — active subscribers, MRR, trials, payment issues, cancellations
Your balance	Each successful charge (and each renewal) flows to Wallet like other sales (pending, then available per your payout settings)
Delivery	Same as one-time: Digital download sends your Delivery URL in the receipt flow; Manual delivery is on you
Fan email	Your subscription to [product name] is active (or trial / payment-plan variants)
Fan self-service	My Subscriptions on your portal — update card via Manage billing & payment, or Cancel subscription

Managing subscribers (creator)

Open Dashboard → Wallet and the Subscriptions tab.

You can	Detail
See status	Active, Trial, Payment issues (past due), Cancelled, etc.
Search	By buyer email
Cancel for a fan	Cancel on a row — confirm: Cancel subscription for [buyer email]? This cannot be undone.

Cancellation is immediate: future renewals stop. The fan gets a cancelled email: You won't be charged again.

If a payment fails, status may show Payment issues. The fan sees Your last payment failed. Please update your payment method to keep access. in My Subscriptions.

Fan portal: My Subscriptions

Fans who subscribed to your products or courses can open:

https://myflo.link/{your-username}/portal/subscriptions

(Replace {your-username} with your Flo username.)

Action	What it does
Manage billing & payment	Opens the billing portal to update card, view invoices, and billing details
Cancel subscription	Stops renewals after confirm: Cancel your subscription to [product name]? This cannot be undone.

Empty state: No subscriptions yet — When you subscribe to a product or course, it will appear here.

Changing prices when people are already subscribed

If a price row already has subscribers, a yellow banner appears in the editor. It shows how many active subscribers you have and warns:

Changing the amount, interval, or type will create a new billing price. Existing subscribers stay on their current price — only new buyers will see the updated one.

Change	Effect
Amount, billing interval, pricing type, or trial	New billing price for new buyers only
Label or description only	Updates display; does not move existing subscribers to a new amount

This matches what you see on the product card if checkout is not ready: Subscription price not synced — save again after Flo Payments is Active, or wait a moment and retry checkout.

Subscription vs payment plan (quick reference)

	Subscription	Payment plan
Flo label	Recurring billing	Fixed installments
Ends when	Fan or you cancel	After the number of payments you set (min 2)
Trial	Optional	No
Free Flo plan	No	No
Coupons	No	No

Deep dive: Payment plans.

Courses use the same editor

Dashboard → Courses → Pricing tab uses the same Subscription tiles, intervals, You receive / Buyer pays, and trial field. Checkout and Wallet → Subscriptions treat course subscribers like product subscribers (course title shown in the list).

Troubleshooting

Issue	What to try
Cannot select or save subscription	Upgrade to Creator or higher; Free is one-time only on products
Save blocked for recurring price	Settings → Flo Payments → earnings account Active
Product card: Subscription price not synced	Save the product again after Flo Payments is active; confirm the subscription row saved
Fan sees This price option is not yet configured…	Same as above — recurring price not ready for checkout yet
Coupon ignored at checkout	Coupons are one-time only
Changed price but old fans pay old amount	Expected — existing subscribers keep their original billing
Fan cancelled but still charged	Cancellation is immediate for future renewals; check if a charge was already in flight for the current period
Trial but charged right away	Confirm Trial period (days) was saved; blank = no trial
Only one-time at checkout	Add or select a Subscription price option on the product
Need installments that auto-end	Use a payment plan, not an open-ended subscription

Quick checklist

Creator+ Flo plan (not Free for recurring product prices)
Flo Payments Active
Pricing type → Subscription (Recurring billing)
You receive or Buyer pays + Weekly / Monthly / Yearly
Optional Trial period (days) and labels
Sell a Product block on a live page
Monitor Wallet → Subscriptions; fans use My Subscriptions on your portal

What's next?

Pricing overview — all models, limits, mixed pricing
One-time pricing
Payment plans
Products overview
Flo Payments setup
Create a product

On this page