Pricing Overview

Flo’s pricing model starts with a choice most platforms do not offer: set what you want to take home, and Flo figures out what the buyer pays — or set a sticker price and see your estimated payout. That is You receive vs Buyer pays, and it is how Flo supports guaranteed net revenue on paid sales.

Every product (and every course) can also have one or more price options and one of three billing models. Fans pick an option at checkout when you offer more than one.

You receive vs Buyer pays (guaranteed net)

In the Pricing editor, each price card has two pills at the top of the amount row:

Both modes collect the same fee components (Flo plan %, Flo flat per sale, and card-processing recovery). The difference is what you optimize for.

You receive — guaranteed take-home

Use You receive when you care about a fixed payout per sale — “I need $47 in my pocket,” not “I hope $47 on the button works out.”

How it works:

1. You enter $100 (or any amount above the currency minimum).
2. Flo calculates what the buyer must pay using your Flo plan and payout currency, so checkout covers Flo’s platform fee, the per-sale flat fee, and card processing.
3. You save the price — Flo remembers both your take-home target and the checkout total fans will see.
4. When someone buys, they pay the checkout total. After fees, at least your target amount is credited to your Flo Payments balance on a successful sale.

The live preview under the field shows both sides, for example:

• ✦ Buyers will pay $107.42
• Flo fee 3% + $0.50 flat · Flo Payments processing 2.9% + $0.30 · You receive $100.00 guaranteed

That guaranteed line is the product promise: you are not doing mental math on “2.9% + 3% + $0.50” — you set the net, Flo sets the gross.

Buyer pays — sticker-first pricing

Use Buyer pays when marketing matters more than a round net — “$99 on the page” — and you accept that fees come out of that number.

How it works:

1. You enter $99 as the checkout amount.
2. That $99 is what fans pay at checkout.
3. The preview estimates: You'll receive approx $92.15 with a fee breakdown below.

Same fees either way; you just started from the fan-facing price instead of your wallet.

When to use which

Where net pricing is available

The same You receive / Buyer pays control appears anywhere Flo sets a paid amount:

Deeper fee tables and examples: Flo Payments → Net vs gross pricing.

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Billing models (one-time, subscription, payment plan)

The three billing models are separate from net vs gross — you choose both on each price row (for example You receive $50/month on a subscription).

This hub explains how those models fit together, where you configure them, and what happens at checkout. Deep dives:

• One-time pricing
• Subscription pricing
• Payment plans
• Pay what you want (display)

Where you set prices

Default intro in the editor:

Offer multiple prices — buyers pick one at checkout.

You can add up to 3 active price options per product (Add price option). The button disappears at the limit; copy reads Maximum 3 price options per product.

The three billing models (summary)

One-time

• UI: Single payment
• Checkout: One charge through Flo Payments at checkout.
• Best for: Downloads, templates, single sessions, lead magnets you still price above $0

See One-time pricing.

Subscription

• UI: Recurring billing
• Intervals: Weekly, Monthly, or Yearly (billing interval pills in the price card)
• Optional: Trial period (days) — leave blank for no trial
• Checkout: Buyer enters email, then completes card setup for a recurring charge. Requires a synced price on your earnings account before checkout works.
• Best for: Ongoing access, retainers, “pay every month” offers

See Subscription pricing.

Payment plan

• UI: Fixed installments
• Required: Number of payments (minimum 2). Hint in UI: Subscription auto-cancels after the last payment.
• How it works: Flo bills the same way as a subscription, but only for the number of payments you set — then billing stops automatically.
• Best for: “3× $99” style offers without open-ended billing

See Payment plans.

Mixed pricing on one product

You can combine types on the same product — for example $49 one-time and $19/month subscription.

At checkout, buyers see pills or toggles to pick which option they want. Labels use your optional Label field (e.g. Monthly, Best value) or a sensible default.

Free vs paid

Paid amounts must meet the minimum charge for your currency (editor hint: Minimum $0.50 for paid prices — 50¢ USD by default; other payout currencies may require a higher minimum).

Set amount to 0 in Buyer pays or You receive mode for a free tier.

Recurring prices (subscription and payment plan) use the same You receive / Buyer pays controls. Each renewal charges the checkout total you saved; if you used You receive, that total already includes the gross-up so your take-home target still holds on each payment.

Flo plan limits

On Free, you can sell one-time products only. Upgrade to Creator or higher to add subscription or payment plan pricing on products and courses.

What each price option includes

Inside each collapsible price card:

Checkout and billing

• Pricing type — One-time / Subscription / Payment plan tiles
• You receive or Buyer pays + amount
• Billing interval (recurring only) — Weekly / Monthly / Yearly
• Number of payments (payment plan only)
• Trial period (days) (subscription only)

Label on your page

• Label (optional) — up to 50 characters (shown on the price toggle at checkout, e.g. Annual)
• Description (optional) — up to 200 characters (short line under the price, e.g. Own forever)

Changing prices when people are already subscribed

If a price row has active subscribers, a yellow banner appears:

Changing the amount, interval, or type will create a new billing price. Existing subscribers stay on their current price — only new buyers will see the updated one.

If you change the amount, billing interval, or pricing type, Flo creates a new price for new buyers. People already subscribed keep paying what they signed up for. Label and description-only edits update in place without affecting current subscribers.

Checkout on your Flo page

1. Your Sell a Product block shows the prices you configured for that product (or the product’s main price if you have not added multiple options yet).
2. One price — single line and one buy button.
3. Multiple prices — buyer picks an option, then checks out.
4. One-time — Flo Pay checkout modal (card payment).
5. Subscription / payment plan — buyer enters email, then completes card setup for recurring billing.

Button labels adapt (e.g. Get started for plans). Refund policy notice can include a recurring line for subscription/plan checkouts.

Price display format (block setting)

In the checkout block modal (not the product editor), Price display format controls the headline price line:

Coupons

Discount codes apply to one-time product checkouts only. Subscriptions and payment plans do not use the same coupon path at checkout. Manage coupons in the product slide-over Discounts section (existing products) or global discounts on the products dashboard.

Older products with a single price

Some older products only have one price set on the product itself (before multi-price options existed). When you open Pricing, Flo pre-fills the first price card from that amount. After you save, your product’s main price stays aligned with your first one-time option (or the first option if you have no one-time price).

Related offer types (different editors)

Troubleshooting

Quick checklist

1. Dashboard → Products → create or edit product
2. Add up to 3 price options with correct type and amount
3. You receive or Buyer pays + optional labels
4. Flo Payments Active for any paid or recurring option
5. Builder → Sell a Product → select product → set display format if needed
6. Update live on the page

What's next?

• Products overview — delivery types, limits, workflow
• Create a product — first product walkthrough
• Flo Payments setup — earnings account
• Flo Payments — fees, net vs gross, payouts
• One-time · Subscriptions · Payment plans