Pay What You Want (Display)
On Flo today, Pay what you want is a headline display option on your Sell a Product checkout block. It changes what visitors see above the buy button — it does not let fans type their own amount at checkout.
Checkout still uses your configured price
When Pay what you want is selected, the block shows the words Pay what you want. The fan is still charged the price you set in Dashboard → Products (or the single price option attached to that block). There is no minimum floor field and no “name your price” input in checkout today.
Real amounts always come from the Pricing editor on the product — one-time, subscription, or payment plan. This page is about the block display setting only.
What it is vs what it is not
| It is | It is not |
|---|---|
| A Price display option in the block editor | A fourth pricing type on the product |
| Marketing copy on your page (“Pay what you want”) | Variable pricing chosen by the buyer |
| Available on Featured, Minimal, and Card checkout block styles | A setting under Dashboard → Products → Pricing |
| Best when you have one price on the block | Applied to each pill when you show multiple price options |
Where to turn it on
Open the builder
Dashboard → your page → Builder.
Edit the Sell a Product block
Click your Sell a Product block (checkout block) → open block settings (e.g. Edit product block).
Pick the product
Choose which product this block sells. Set or review prices in the product section of the modal — that is where amounts live.
Set Price display
Under Display → Price display, choose:
Option What visitors see (single-price layout) Exact The configured amount (e.g. $29.00) or Free for $0 From From plus the lowest active price on that product (e.g. From $9.00) Pay what you want The text Pay what you want (no dollar amount in that line) Save the block and Update live on your page.
The builder may show a hint that Pay what you want “lets buyers set their price.” That does not match checkout behavior today — only the headline changes; the charge is still your saved price.
When the setting applies
Single price on the block — one active price option (or legacy single price):
- Exact / From / Pay what you want control the big price line (when Show price is on).
Multiple price options — two or three tiers with pills at checkout:
- Fans always see real amounts on the toggles (e.g. $10 / month, $49).
- Price display does not replace those pills with “Pay what you want.”
- Use From only when a single headline is shown; with multiple tiers, rely on labels like Supporter / Standard / Generous in Pricing instead.
Show price turned off — the price line is hidden entirely, including Pay what you want text.
What happens at checkout
- Visitor reads Pay what you want on the block (if that display mode is on and only one price shows).
- They click buy (Buy Now, Subscribe, etc. — depends on price type and block style).
- Flo checkout runs for the selected price row:
- One-time — Flo Pay or hosted checkout for your configured amount (coupons may apply if you use them).
- Subscription / payment plan — recurring setup for your configured amount and schedule (no coupons).
The payment screen shows the real charge, not a blank “enter amount” field.
Be careful with recurring + PWYW display
If you use Pay what you want on the block but the product is a subscription or payment plan, the headline can sound open-ended while checkout still enrolls them in a fixed recurring price. For subscriptions and plans, Exact (or From with one clear tier) is usually clearer.
Why use Pay what you want (display)?
| Goal | How display-only PWYW helps |
|---|---|
| Softer positioning | Community tip jar, template, or mini-course where you still want one checkout price |
| Lead with generosity | Page feels inviting; you control the actual charge in Pricing |
| Pair with a low one-time price | Show PWYW on the block; set $5 or $0 in the product if that matches your offer |
You are responsible for setting an amount that matches what fans expect after reading the page.
If you need real “choose your amount” behavior
Flo does not offer open-ended PWYW checkout yet. Common approaches:
| Approach | How |
|---|---|
| Free checkout | $0 one-time price — fan goes through checkout, no charge. Good for lead magnets. |
| Suggested tiers | Up to 3 price options — e.g. $5, $15, $30 one-time with labels Coffee, Lunch, Patron. Use Exact or From display. |
| One low paid tier | Single one-time price at the minimum you will accept; PWYW display is optional marketing only. |
| Off-Flo tipping | Link block to Ko-fi, PayPal, etc., and use $0 or a small product on Flo for delivery |
| Email capture | Capture Emails block instead of checkout when you only want signups |
Price display comparison
| Display | Single-price headline | Charge at checkout |
|---|---|---|
| Exact | Shows your price | That price |
| From | From + lowest tier | Selected tier’s price |
| Pay what you want | Text only | Still your configured price for the selected option |
All three respect You receive / Buyer pays and fee rules from Pricing overview.
Block styles
Price display works across checkout block styles that show a price line:
- Featured
- Minimal
- Card (digital and physical layouts)
Hosted Card checkout sends fans to a secure payment page; the block headline can still say Pay what you want while the payment page shows the real total.
Troubleshooting
| Issue | What to check |
|---|---|
| Still shows $29 not PWYW | Price display → Pay what you want; save block; Update live |
| PWYW text missing | Show price enabled; only one price option (multi-tier uses amount pills) |
| Fan charged a fixed amount | Expected — set the amount in Products → Pricing if you want a different charge |
| Wanted fan to pick any amount | Not supported — use tiered one-time prices or $0 + external tip link |
| From shows wrong number | From uses the lowest active price on the product |
| Subscription feels misleading | Switch display to Exact and spell out / month in labels |
| Coupon did nothing | Coupons apply to one-time checkout only |
Quick checklist
- Set the real price in Dashboard → Products → Pricing
- Builder → Sell a Product → correct product
- Display → Price display → Pay what you want (only if single-price layout fits)
- Confirm Show price is on
- Update live and test checkout — verify the charge matches your intent
What's next?
- Pricing overview — billing models, Exact / From / PWYW summary
- One-time pricing — amounts fans actually pay
- Create a product
- Products overview