Orders
When someone buys a product on your Flo page, Flo records the sale, notifies you, and (for digital products) delivers the link. Flo does not use a separate Orders page — sales show up across Products, Wallet, and your notifications instead.
What counts as a product order
This guide is for one-time product checkouts (and free products) sold from Digital download or Physical product blocks. Courses, bookings, and memberships have their own sales views — see Products vs other sales below.
Where to see your sales
| Where | Path | Best for |
|---|---|---|
| Products catalog | Dashboard → Monetize → Products | Units sold and revenue per product, quick totals |
| Wallet activity | Dashboard → Grow → Wallet → Overview | Recent buyers, amounts, Stripe receipt links |
| Home overview | Dashboard home → Today's pulse | Latest sales at a glance (when Flo Payments is ready) |
| Notifications | Bell icon in the dashboard | New sale alerts with buyer email when available |
| Your creator inbox | New sale message per purchase |
There is no line-by-line order table under Products — use Wallet for the closest thing to an order list.
Products catalog — totals and per-product stats
Summary bar
At the top of Products, four cards summarize your catalog:
| Card | Meaning |
|---|---|
| Live on page | How many products are published vs paused |
| Units sold | All-time purchase count across products (each completed checkout counts; order bumps count as a second sale on the bump product) |
| Revenue | Sum of recorded checkout totals when Flo has them; otherwise an estimate from list price × units |
| Catalog mix | How many digital, physical, course, or membership-type products you have |
Each product card
On every live product card you see:
| Field | Meaning |
|---|---|
| Revenue | List price × Sold (quick estimate on the card) |
| Sold | Number of completed purchases for this product |
| Type | Digital, physical, etc. |
Open the ⋮ menu → View analytics to expand:
- Lifetime revenue (same list-price × sales estimate)
- A small trend chart
- Total sales and currency
Exact amounts
For what actually hit your balance (after Flo fees) and per-charge detail, use Wallet → Overview. The Products page is optimized for catalog performance, not accounting exports.
Catalog header
The Products page header also shows total, live, draft, and a rough earned total — useful for a quick health check, not a tax report.
Wallet — recent activity (closest to an order list)
Dashboard → Grow → Wallet → Overview tab → Recent activity.
Each row is one paid charge on your Flo Payments account:
| On the row | Meaning |
|---|---|
| Product name | Pulled from your Flo product when Flo can match the payment |
| Buyer | Email from checkout, partially hidden for privacy (for example j***@gmail.com) — — if no email was collected |
| Green amount | What you keep from that charge after Flo’s fee on the payment (not the fan’s gross total) |
| Time | How long ago (for example 2h ago, 3d ago) |
| Receipt icon | Opens Stripe’s receipt page in a new tab (when available) |
- Flo loads up to 25 recent sales; the list shows 10 first, then Show more.
- Refunded charges are not listed here.
- One payment that included an order bump appears as one charge for the combined amount, but Sold on each product can increase by one for the main product and one for the bump.
More detail: Wallet transactions · Wallet overview.
Earnings tab
When Flo Payments is Active, Wallet → Earnings shows a revenue summary (gross, sale count, refund count over a period) and charts. That is account-wide — not a per-order export.
What happens when an order completes
Fan pays
Checkout finishes on your page (Flo Pay modal or hosted Card checkout). Stripe collects payment when the product is paid.
Flo records the sale
Flo logs the purchase, updates analytics, and adds a row for the fan’s My Products library when an email is available.
You get notified
Email: Someone just purchased [product name] with the buyer’s email when Stripe shared it.
Dashboard: Bell notification New sale — [product name].Fan gets access (digital)
For Digital download, Flo emails Here's your download with your Delivery URL when checkout included an email. See Digital delivery.
Money moves
Proceeds show in Wallet (often pending first, then available per your payout schedule).
Manual delivery orders
Manual delivery products follow the same sale recording and notifications. Flo does not send a download link — the fan sees Manual delivery in My Products, and you fulfill using the buyer email from the sale notification.
What each “order” includes (behind the scenes)
You do not need to manage these fields — they explain what Flo tracks:
| Data | Where you see it |
|---|---|
| Product | Products card, Wallet row, notifications |
| Amount paid | Wallet (net to you); fan receipt shows what they paid |
| Buyer email | Sale email, notification, Wallet (obfuscated), fan portal when they sign in with the same email |
| Date / time | Wallet relative time; fan My Products shows purchase date |
| Discount code | Stored on the sale for reporting — not shown in the Wallet activity list today |
| Order bump | Extra Sold on the bump product; optional Order bump — [name] notification |
| Post-purchase upsell | Separate charge and Upsell accepted notification; separate digital receipt if applicable |
Fan side — My Products
Buyers can open:
https://myflo.link/[your-username]/portal/products
After signing in with the same email they used at checkout, they see purchases with Download (digital) or Manual delivery. That is their order history — not yours.
You do not manage fan portal orders from the creator dashboard; use sale notifications and Wallet for support.
Subscriptions and payment plans
Product subscriptions and payment plans are not the same as one-time orders:
| Pricing | Where ongoing sales appear |
|---|---|
| One-time | Products Sold, Wallet Recent activity, sale notifications |
| Subscription | Wallet → Subscriptions tab (active subscribers, renewals) |
| Payment plan | Recurring installments — tracked with subscriptions-style billing, not as a new row in Products Sold for each installment |
See Subscriptions and Payment plans.
Products vs other sales
| Sale type | Use this guide? | Where to look |
|---|---|---|
| Product (one-time / free) | Yes | Products, Wallet, notifications |
| Product subscription / plan | Partial | Wallet → Subscriptions |
| Course | No | Courses dashboard, course enrollments |
| Booking | No | Bookings, Wallet holds |
| Membership tier | No | Memberships, Fan Hub |
Refunds and disputes
Refunds
Flo does not yet offer a Refund button on each product sale in the dashboard. To refund a product purchase today, use your Stripe Express dashboard (linked from Flo Payments settings) or follow your refund policy and process the refund there.
When a refund completes:
- The sale may disappear from Wallet → Recent activity (refunded charges are filtered out).
- Earnings can show a higher Refunds count in the summary.
- The fan may lose access depending on your follow-up — Flo does not automatically revoke My Products for every refund today.
Creator-initiated refunds from Flo are planned; until then, treat Stripe as the source of truth for money-back.
Disputes
Card disputes appear under Wallet (disputes feed / banners when present). Respond using the dispute flow Stripe provides.
Coupons and order bumps
| Topic | Effect on orders |
|---|---|
| Discount codes | Lower charge amount when checkout supports codes (Coupons) — sale still appears in Wallet at the discounted net |
| Order bump | One charge, two products may each gain +1 Sold; you may get two notifications |
| Post-purchase upsell | Second charge — second row in Recent activity |
Managing products after sales
| Action | Rule |
|---|---|
| Edit product name, description, price | Allowed anytime — does not change past emails |
| Change Delivery URL | Updates My Products for all buyers; old receipt emails keep the old link — Digital delivery |
| Unpublish | Stops new sales; past buyers keep portal access |
| Delete product | Only if Sold is 0 — products with sales cannot be hard-deleted (deactivate instead) |
Troubleshooting
| Issue | What to check |
|---|---|
| Sale missing from Products Sold | Payment still processing; wrong product; sale was a course/booking/membership |
| Sale in Products but not Wallet | Flo Payments not Active; refresh Wallet; charge failed or was refunded |
| No buyer email | Checkout did not collect an email — follow up manually; fan may still pay |
| Buyer cannot find download | Digital delivery — email, portal login, Delivery URL |
| Sold went up twice for one checkout | Likely order bump — one charge, two products |
| Revenue on card does not match Wallet | Card uses list price × units; Wallet shows net after fees and actual charge splits |
| Cannot delete product | Product already has sales — unpublish instead |
| Need full order export | Use Stripe reporting for charges; Flo does not export a CSV of all orders from Products today |
Quick checklist after a launch
- Flo Payments Active for paid products
- Delivery URL tested (digital)
- Wallet → Overview open to watch Recent activity
- Notifications enabled so you see New sale
- Know how you will refund (Stripe) if needed
- Support path: buyer email from Wallet or sale email → resend link from Delivery URL or portal
Related
- Products overview — catalog, limits, after-purchase summary
- Digital delivery — receipts, My Products, URL changes
- Create a product — delivery type and pricing
- Coupons — discounts on one-time sales
- Order bumps & upsells — extra items on the same or a follow-up charge
- Wallet overview — balance, payouts, tabs
- Wallet transactions — sales feed and payouts
- Flo Payments — fees, settlement, connect flow