Welcome to Flo
Flo is the creator storefront that learns what sells: one branded page for products, courses, memberships, bookings, and your email list — with native A/B testing so you can see which offers, layouts, and messages actually convert. Deliver purchases through your fan portal instead of sending people across scattered tools.
Your live page is at myflo.link/yourname (or a custom domain on Pro and above). The dashboard is where you manage offers, subscribers, payouts, and settings.
Page Builder
Add and arrange blocks, pick themes and fonts, and publish when you are ready.
Products
Sell digital downloads and manual-delivery products from checkout on your page.
Courses
Package lessons into a course and sell access with a Sell a Course block.
Memberships
Recurring tiers, member benefits, and a branded Fan Hub portal (Creator+).
Bookings
Let fans book paid or free sessions from your page (Creator+).
Subscribers & Broadcasts
Capture emails on your page and send newsletters to your list (broadcasts on Creator+).
A/B Testing
Split traffic between page variants and promote a winner (Creator+).
Wallet & Flo Payments
Connect your bank, track sales, and receive payouts through Flo Payments.
Plans at a glance
Subscription prices below match the Settings → Billing checkout. Annual billing is billed yearly at the per-month rate shown.
| Plan | Monthly | Annual (per mo) | Best for |
|---|---|---|---|
| Free | $0 | $0 | Getting started — 1 page, 3 products, 1 course, 250 subscribers |
| Creator | $15 | $12 | Selling weekly — memberships, bookings, broadcasts, A/B tests |
| Pro | $39 | $31 | No product or subscriber caps — custom domain, 90-day analytics, CSV export |
| Studio | $149 | $119 | Agencies — up to 10 creator profiles and 3 custom domains, one login |
Upgrade when you outgrow Free
Creator unlocks memberships, bookings, subscription and payment-plan pricing, email broadcasts (5 per month), A/B testing (2 variants), custom brand colors, hiding the Flo badge, and a lower platform fee. Pro removes product, course, membership, and subscriber caps; adds a custom page domain, full email branding, 90-day analytics with CSV export, and up to 4 A/B variants per test.
Transaction fees (Flo Payments)
Every paid checkout includes a platform percentage based on your Flo plan plus a $0.50 flat fee per transaction (same flat on all plans):
| Your plan | Platform fee |
|---|---|
| Free | 5% |
| Creator | 3% |
| Pro | 2% |
| Studio | 1% |
Card processing is included in checkout pricing — Flo does not bill you separately for standard card processing on top of these fees. See Flo Payments for gross-up examples, payout timing, and bank setup.
Press ⌘K (or Ctrl+K) to search these docs anytime.
What's next?
- How Flo works — the creator-to-fan journey in four steps
- Quick start — go live in under an hour
- Flo Payments — fees, gross-up, and bank setup
- Sign up — create your account and claim your handle