Broadcast Audience
Every broadcast goes to one audience you pick in the composer. Flo does not offer per-tag or custom segment pickers in the dashboard today — you choose either your full marketing list or one membership at a time.
Creator plan requiredThis guide explains who is included, who is left out, how counts work, and how member sends differ from list-wide newsletters. For plans and the broadcasts list, see Broadcasts overview.
Where you choose the audience
When you compose a broadcast (Dashboard → Broadcasts → New broadcast, or Edit on a draft), look for the Audience row near the top of the editor.
You will see:
| Control | What it does |
|---|---|
| All subscribers | Sends to your confirmed marketing list |
| Members only | Sends to active fans of one membership |
| Membership dropdown | Appears when Members only is selected — pick which membership |
| Count pill | Live number, for example 1,240 subscribers or 86 members |
The same audience is saved with the draft. Send, Schedule, and the confirmation popup all use this choice.
All subscribers
This is the default for most newsletters, launches, and list-wide updates.
Who receives the email
| Included | Excluded |
|---|---|
| Contacts with status subscribed on Dashboard → Subscribers | Pending — signed up but have not clicked the confirmation link |
| Fans who completed double opt-in via your Newsletter block | Unsubscribed — opted out of your marketing list |
| Valid email addresses Flo can deliver to | Addresses Flo has suppressed after hard bounces or deliverability issues (see Manage your list) |
The count pill and send confirmation say confirmed subscribers — that means subscribed, not pending.
How this ties to your page
Subscribers usually join through a Newsletter block on a live Flo page. Until they confirm, they do not count toward this audience. See Email capture.
Unsubscribe behavior
Each subscribed contact has a marketing-list unsubscribe link in the footer. If they unsubscribe:
- Their status becomes unsubscribed on Subscribers
- They are not included in future All subscribers broadcasts
- They can still be an active member of a membership (see below)
Members only
Use this when the message is for people inside a paid or free membership — member-only posts, community news, tier-specific offers — not your entire marketing list.
Who receives the email
| Included | Excluded |
|---|---|
| Fans with active membership status for the membership you select | Canceled, paused, or other non-active memberships |
| Fans who left Email membership announcements from creator turned on in their membership portal | Fans who turned that notification off (see Member notification preferences) |
| Fans with a valid email on their profile | Profiles Flo cannot mail due to deliverability suppression |
They do not need to be on your subscribed marketing list. A member-only send can reach someone who never signed up for the Newsletter block.
When Members only is unavailable
The Members only tab is disabled until you have at least one membership. Hover shows: Create a membership first to target members only.
Create memberships under Dashboard → Memberships — Memberships overview.
Picking the membership
With Members only selected:
- Choose the membership from the dropdown (names match Dashboard → Memberships).
- The count pill updates to N members for that membership.
- If the count is 0, Send stays disabled and Flo blocks the send with This membership has no active members to send to.
How it looks after sending
On Dashboard → Broadcasts, member campaigns show a MEMBERS tag beside the subject. View report shows Membership · [name] instead of All subscribers.
Unsubscribe behavior
Member broadcasts use a separate unsubscribe link from your main list. Opting out of membership announcements does not automatically unsubscribe them from All subscribers broadcasts (and the reverse is also true).
Choosing the right audience
| You want to… | Use |
|---|---|
| Announce something to everyone who joined your email list | All subscribers |
| Email only people in the Inner Circle / VIP tier | Members only + pick that membership |
| Reach buyers who never subscribed to the newsletter | Members only (if they have an active membership) |
| Re-engage people who have not confirmed signup yet | Neither — they are still pending; improve confirmation flow (Email capture) |
| Email people who unsubscribed from marketing | Neither — respect unsubscribed status unless they re-subscribe |
Same person, two lists
Someone can be subscribed and an active member. A broadcast to All subscribers still reaches them. A Members only send reaches them even if they are not on the marketing list. Pick the audience that matches the message — do not assume one send covers both unless you intend it.
Understanding the count pill
Before you send, Flo shows how many people match your audience right now.
| Audience | Count means |
|---|---|
| All subscribers | Rows on Subscribers with status subscribed (same number you see on the Broadcasts header) |
| Members only | Active members for the selected membership |
Why the final send number can be slightly lower
Flo may deliver to fewer people than the pill shows when:
- A subscriber was suppressed after bounces or complaints
- A member turned off Email membership announcements from creator
- An email address is invalid or missing
That is normal. The report after send shows the real Recipients count.
List health tiers (Hot / Warm / Cool / Cold)
On Dashboard → Subscribers, the List health card shows Hot, Warm, Cool, and Cold tiers.
These tiers do not appear as separate audience buttons in compose. When you send to All subscribers, Flo may pace delivery by tier so engaged fans get mail first and risky addresses are spread out. That affects timing, not whether someone is on your list.
Before a large All subscribers send, check List health and Sender reputation. Details: Manage your list · Broadcast deliverability.
Member notification preferences
Active members can control email in their membership portal (your Fan Hub / membership area). Under Notifications they may see:
| Setting | Effect on broadcasts |
|---|---|
| Email me new posts | Community post alerts — not the same as broadcasts |
| Email membership announcements from creator | When off, they are skipped for Members only broadcasts |
Default is on when they have not changed it. You cannot override this from the composer — respect their choice.
Personalization
For both audiences, Flo can insert a first name in the body when you use personalization placeholders (for example a first name merge field in the editor). Names come from:
| Audience | Name source |
|---|---|
| All subscribers | First name on the subscriber row (if collected on signup) |
| Members only | Name on the fan profile |
If no name exists, Flo uses a friendly fallback like “there” in the rendered email.
Changing audience on a saved broadcast
| Status | Can you change audience? |
|---|---|
| Draft | Yes — switch All subscribers ↔ Members only anytime; autosave keeps it |
| Scheduled | Yes — open Edit, change audience or membership, save |
| Sending / Sent | No — audience is locked; Duplicate the campaign to resend with a different audience |
Switching from All subscribers to Members only (or the other way) can change the recipient count sharply. Re-read the count pill before you confirm Send.
Send confirmation
When you Send now, Flo asks:
Send this broadcast? You're about to send to N confirmed subscribers — or …N active members. This cannot be undone.
Schedule uses the same audience; it only changes when the send runs — Scheduling broadcasts.
Troubleshooting
| Issue | What it means |
|---|---|
| Send disabled, count 0 (subscribers) | No subscribed fans — add a Newsletter block and wait for confirmations |
| Send disabled, count 0 (members) | No active members for that membership |
| Members only greyed out | Create a membership first |
| Count on Broadcasts ≠ people who got mail | Suppressed addresses or member opt-outs removed at send time |
| Member did not get a Members only email | Check they are active, notifications on, and email on their profile |
| Subscriber did not get All subscribers email | Still pending, unsubscribed, or suppressed |
| Wrong people got the email | Wrong audience tab or membership selected — duplicate and resend carefully |
| Want a subset (tags, geography, etc.) | Not available in Flo compose today — clean the list on Subscribers or use Members only for one tier |
Quick reference
| Goal | Action |
|---|---|
| Email entire marketing list | All subscribers |
| Email one membership | Members only + choose membership |
| See who is subscribed | Dashboard → Subscribers → filter Subscribed |
| See member count | Composer pill, or Memberships dashboard |
| Check deliverability before a big list send | Sender reputation + List health |
What's next?
- Broadcasts overview — plans, dashboard, campaign statuses
- Compose a broadcast — subject, body, preview, send
- Scheduling broadcasts — same audience, send later
- Subscribers overview — pending, subscribed, unsubscribed
- Email capture — grow All subscribers
- Memberships overview — create tiers for Members only
- Broadcast deliverability — inbox placement and warm-up