Subscribers Overview

Subscribers are people who joined your email list — usually through a Newsletter block on your Flo page. They are the audience for broadcasts (email campaigns you send from Dashboard → Broadcasts).

This guide explains how signups work, what pending, subscribed, and unsubscribed mean, plan limits, and what you see on Dashboard → Subscribers.

Not the same as Fan Hub fans

Fan Hub shows people who bought, booked, or joined a membership. Subscribers are your marketing email list. Someone can be one, both, or neither. Membership-only emails use separate rules — see Broadcasts overview.

How people join your list

Most signups come from your public Flo page:

Add a Newsletter block
Dashboard → Builder → Block tab → Newsletter (email signup form). Customize the headline, button, and whether to collect a first name — Email capture.
Publish your page
The page must be live at myflo.link/yourname — Flo only accepts signups from a real Newsletter block on a published page.
Fan submits the form
They enter an email (and first name if you turned that on). Flo creates a pending subscriber and sends a confirmation email.
Fan confirms
They click the link in that email. Status becomes subscribed — they count toward your plan limit and can receive broadcasts.

Already on the list

If the same email is already subscribed, the form still shows success but Flo does not send another confirmation email.

Double opt-in

Flo uses double opt-in by default: new signups stay pending until they confirm. That protects your deliverability and keeps consent clear.

Plan limits

Only subscribed contacts count toward your cap (not pending or unsubscribed).

Plan	Subscribed limit
Free	250
Creator	2,500
Pro / Studio	Unlimited

What happens at the cap

When you are at your limit, new confirmations stop adding to the list. The signup form can still look successful to the fan, but Flo does not add another subscribed contact. Upgrade before a big launch or ad spend if you are near the cap.

Check usage on Settings → Billing & plans or watch the subscriber count on Dashboard → Subscribers.

Subscriber statuses

Every row on your list has one of three statuses:

Status	What it means	Receives broadcasts?
Pending	Signed up; confirmation email sent; has not clicked the link yet	No
Subscribed	Confirmed — fully on your list	Yes
Unsubscribed	Opted out (link in email or you marked them unsubscribed)	No

Confirmed rate

The dashboard shows Confirmed rate — the share of all rows that are subscribed:

Subscribed ÷ total rows (pending and unsubscribed count in the total).

A healthy list usually has a high confirmed rate after you have been live for a while. Many pending rows often means fans are not finishing the confirmation email — check spam folders and your signup copy.

Open the Subscribers dashboard

Dashboard → Subscribers (/dashboard/subscribers).

At the top you see a quick summary, for example:

N people on your list — all rows (every status)
N subscribed — confirmed contacts
N pending — waiting on confirmation (only shown if greater than zero)
+N this month — new subscribed contacts since the start of the calendar month

Export CSV downloads everyone currently shown in your filtered view (see Export).

Reputation and list health cards

Two cards sit above the stats row:

Card	What it shows
Sender Reputation	Score (Excellent / Good / Fair / Poor), bounce and complaint signals, and whether sending is throttled or suspended
List health · SES tiers	Engagement tiers (Hot, Warm, Cool, Cold) that affect broadcast pacing, plus hygiene signals (suppressed, hard bounced, complaints, unconfirmed, new/unsub in the last 30 days)

These matter most once you send broadcasts. See Sender reputation and Broadcast deliverability.

Stat cards

Card	Meaning
Total subscribers	All rows on the list, every status
Confirmed rate	Percentage subscribed, with “X of Y confirmed” underneath
Recent activity	Signups this month and time of the last subscribed contact

Subscriber table

The main table lists each person with:

Column	Content
Subscriber	Avatar, first name (if any), and email
Status	Subscribed, Pending, or Unsubscribed badge
Source	Newsletter block headline if set, otherwise Newsletter, Manual, or Page block
Joined	Date they subscribed (or created date if still pending)
Actions	Row menu → Unsubscribe

Search and filter

Search — “Search by name or email…”
Filter pills — All, Subscribed, Pending, Unsubscribed
Sort — click column headers where sort is enabled (subscriber, status, joined)

The table pages 50 rows at a time. Use search or filters to narrow a long list.

Large lists

The dashboard loads up to 500 subscribers at once for performance. If your list grows beyond that, contact support or use Export CSV for a full backup while expanded loading ships.

Empty state

If you have no subscribers yet, Flo suggests adding an email capture block and links Go to builder. If filters match nothing, you see No matches — clear search or change the status filter.

Bulk actions

Check rows on the left to open the bulk bar:

Action	What it does
Export	CSV of selected rows only
Delete	Permanently removes selected rows from your list
Clear (X)	Clears the selection

Delete is permanent — it removes list access. It does not erase past broadcast send logs. Prefer Unsubscribe on a single row when you only want someone to stop receiving mail but keep the record.

Export and backups

Method	How
Export all	Header Export CSV — exports the current filtered list
Export selected	Select rows → bulk bar Export

CSV columns: Email, First Name, Status, Subscribed At, Tags.

File name pattern: subscribers-YYYY-MM-DD.csv.

More detail: Import & export.

Unsubscribe vs delete

Action	Where	Effect
Unsubscribe	Row ⋯ menu	Status → unsubscribed; keeps the row for history
Delete	Bulk bar	Row removed from the database

Fans can also unsubscribe themselves from links in broadcast or confirmation emails.

Subscribers and broadcasts

Creator plan required

Topic	Detail
Who can receive broadcasts	Subscribed contacts (confirmed double opt-in)
Free plan	Cannot send broadcasts — upgrade to Creator or above
Creator	5 broadcasts per month
Pro / Studio	Unlimited broadcasts
Before first send	Physical mailing address on Settings → Profile, sender settings, and enough subscribed fans — Broadcasts overview

Your subscriber count on the Broadcasts screen uses the same subscribed number as this dashboard.

Grow and manage the list

Goal	Guide
Add the signup block and tune copy	Email capture
Search, filter, export, reputation cards	Manage your list
CSV import rules and consent	Import & export
Reputation score and suspension	Sender reputation
Write and send a campaign	Broadcasts compose

Troubleshooting

Issue	What to check
No signups at all	Page published; Newsletter block on live page; fan completed confirmation
Signups stuck on pending	Fan did not click confirmation email — check spam; resend is a new signup flow if they submit again
Form works but list does not grow	You may be at your subscribed plan cap — upgrade
Confirmed rate low	Many unconfirmed signups — shorten form, clarify “check your inbox”
Cannot send broadcasts	Plan (Creator+), at least one subscribed contact, profile physical address
Export CSV empty	Clear filters; ensure rows exist for the current status
Reputation suspended	Bounces or complaints — Sender reputation, contact support
Source shows Manual	Row was not tied to a block (import or internal add)

Quick reference

Add Newsletter block → Publish
Fan signs up → pending → confirms → subscribed
Dashboard → Subscribers — filter, export, watch Confirmed rate
Creator+ → Broadcasts to email subscribed fans
Stay under plan limits or upgrade before you scale

What's next?

Email capture — Newsletter block and fan experience
Manage your list — toolbar, bulk actions, reputation cards
Import & export — CSV and consent rules
Sender reputation — score, throttling, recovery
Broadcasts overview — plans, requirements, sending
Publish your first page — go live so signups work