Scheduling Broadcasts
You can deliver a broadcast immediately or schedule it for a later date and time. Scheduling saves the campaign as Scheduled on Dashboard → Broadcasts; Flo sends it automatically when that time arrives (usually within a few minutes).
Creator plan requiredBroadcasts require Creator or above. Free cannot schedule or send.
Related guides: Compose a broadcast · Broadcasts overview · Broadcast limits · Broadcast deliverability.
Send now vs Schedule
In the composer’s right column, under When:
| Mode | Button | What happens |
|---|---|---|
| Send now | Send to N (header: Send (N)) | Saves, then asks Send this broadcast? — mail queues right after you confirm |
| Schedule | Schedule for N (header: Schedule (N)) | Saves as Scheduled — no send confirmation dialog |
Both modes use the same editor. Only the final click differs.
Full compose walkthrough: Compose a broadcast.
Schedule a broadcast — step by step
Open the composer
Dashboard → Broadcasts → New broadcast, or edit an existing Draft.
Write the campaign
Subject, preview text, blocks, and Audience — same as a normal send.
Choose Schedule
In the preview column, When → Schedule. The first time you pick Schedule, Flo pre-fills tomorrow at 09:00 in your local timezone (your computer or browser clock).
Set date and time
Use the date and time fields below the toggle. The time must be at least a few seconds in the future when you save.
Click Schedule for N
Flo saves the campaign. Toast: Broadcast scheduled. It will send automatically at the time you picked (within a few minutes).
Confirm on the list
Broadcasts shows status Scheduled and a Sends [date] column (for example Sends Mar 15, 2026).
Subtext under the button still says broadcasts go out within about 60 seconds once delivery starts — large lists may stay on Sending for hours while Flo delivers in waves.
Timezone
Flo stores your chosen date and time using your local timezone at save time (the same zone your browser uses for those inputs).
| Example | Meaning |
|---|---|
| You pick 9:00 AM in New York | Flo targets that instant for your account, converted for delivery |
| You travel and edit later | Re-save from the device you use — the picker reflects that device’s local zone |
There is no separate “campaign timezone” setting in the composer today.
What Flo checks when you schedule (save time)
Send / Schedule stay disabled until:
| Requirement | Where to fix |
|---|---|
| Subject line | Composer |
| At least one recipient | Audience — Broadcast audience |
| Business address saved | Settings → Email sending → Email footer — Physical address |
| Date and time filled in | When → Schedule |
Physical address
Some banners still say Settings → Profile. The live field is Settings → Email sending → Business address.
Scheduling does not run the full “inbox safety” checks (spammy subject rules, etc.) and does not show the Email Sending Agreement yet. Those run when the campaign actually sends.
What Flo checks when the scheduled time arrives
Flo looks for due Scheduled campaigns every five minutes. When yours is due, Flo runs the same checks as Send now, including:
| Check | If it fails |
|---|---|
| Creator monthly cap (5 Sent / month on Creator) | Send is skipped — row stays Scheduled — Broadcast limits |
| Business address | Row moves back to Draft (schedule cleared) |
| Empty audience (no subscribers or no active members) | Back to Draft |
| Email Sending Agreement (first send only) | Back to Draft — accept policy, then send manually |
| Email sending suspended | Back to Draft — Sender reputation |
| Subject / content pre-send rules | Back to Draft — fix in composer |
| Hourly send limit or platform daily cap | Back to Draft — Broadcast deliverability |
| Verified sending setup (domain / From identity) | Back to Draft if sending is not ready |
So a campaign can sit Scheduled on the list but become Draft after the clock passes if something was missing at send time. Open the row and read the composer warnings before trying again.
Monthly quota and scheduled sends (Creator)
| When | What counts |
|---|---|
| While scheduled | Does not use your 5 monthly Sent slots |
| When it actually sends | Counts as one Sent if delivery completes |
You may schedule a sixth campaign on Creator, but if you already have 5 Sent this month when its time arrives, Flo skips that send and leaves it Scheduled. Upgrade to Pro / Studio, wait for the new month, or delete the campaign.
After the scheduled send starts
| Status | What it means |
|---|---|
| Sending | Flo is delivering (often in batches for large lists) |
| Sent | Finished — open View report |
| Failed | Send stopped — edit, fix the issue, try again |
While Sending, you cannot edit the campaign. View report shows live progress (recipients, delivered, opens, clicks, unsubscribes).
Find scheduled campaigns
On Dashboard → Broadcasts:
| Tool | Use |
|---|---|
| Scheduled filter pill | Shows only Scheduled rows |
| Sent / Scheduled column | Sends [date] for upcoming sends |
| Header subtitle | Includes a scheduled count when you have campaigns |
Click a Scheduled row (or Edit in the ⋯ menu) to open the composer.
Edit a scheduled broadcast
You can edit Draft, Scheduled, and Failed campaigns. Sent and Sending cannot be edited.
| Change | How |
|---|---|
| Subject, body, preview, audience | Edit in the composer — autosave keeps updating the scheduled row |
| Send date or time | Stay on Schedule, change date / time, click Schedule for N again (or wait for Saved) |
| Save without changing time | Save draft in the header |
Reopening a Scheduled campaign loads When → Schedule with the saved date and time.
Cancel a scheduled send
There is no separate Cancel schedule button. Use one of these:
| Goal | Steps |
|---|---|
| Remove the campaign | ⋯ menu → Delete (or bulk-select → Delete drafts) |
| Keep content, stop the timer | Open the composer → When → Send now → Save draft — status becomes Draft and the schedule is cleared |
| Send immediately instead | When → Send now → fix any warnings → Send to N → confirm Send now |
Deleting or demoting to Draft does not send mail.
Send before the scheduled time
To deliver early:
- Open the Scheduled campaign.
- Switch When to Send now.
- Click Send to N and confirm (same flow as an immediate send).
Flo does not send early while Schedule is still selected — you must switch modes and confirm.
Duplicate a scheduled campaign
⋯ → Duplicate copies subject (with (copy) if needed), body, and audience into a new Draft with no schedule. The original Scheduled row is unchanged.
Send now (immediate) — quick reference
When → Send now
Default mode in the preview column.
Fix blockers
Resolve Issues that block sending under the button if shown.
Send to N
Saves, then Send this broadcast? → Send now.
First-time policy
If shown, accept Email Sending Agreement, then sending continues.
List
Status Sending, then Sent — View report for stats.
Scheduling vs deliverability
Even on a perfect schedule, Flo may slow large sends (new-sender warm-up, Hot/Cold tiers, reputation caps). A Scheduled time is when Flo starts the send — not when every fan has received mail.
Before stacking many scheduled launches, check Sender Reputation on Subscribers: Broadcast deliverability.
Troubleshooting
| Issue | What to try |
|---|---|
| Schedule button disabled | Add subject, an audience with at least one recipient, business address, date + time |
| Pick a date and time to schedule | Fill both fields under Schedule |
| Invalid schedule date or time | Choose a valid future time (not in the past) |
| Schedule time must be a few seconds in the future | Move the time slightly ahead |
| Scheduled time passed, still Scheduled | Creator monthly cap — you may already have 5 Sent this month |
| Scheduled became Draft | A send-time check failed — open composer, fix address, audience, policy, or pre-send warnings |
| Mail arrived late vs chosen time | Flo checks every ~5 minutes — delivery usually starts within a few minutes of your pick |
| Wanted to cancel | Delete the row or switch to Send now + Save draft |
| Edit after send started | Not possible while Sending — wait for Sent or Failed |
| Scheduled didn’t respect timezone | Times follow the browser/device used when you saved — re-save from the machine you trust |
Quick reference
| Task | Where |
|---|---|
| Schedule | Composer → When → Schedule → date/time → Schedule for N |
| Send immediately | When → Send now → Send to N → confirm |
| See upcoming | Broadcasts → Scheduled filter |
| Reschedule | Edit → change date/time → save |
| Cancel schedule | Send now + Save draft, or Delete |
| Send early | Send now + confirm |
| Monthly cap | Broadcast limits |
| Reputation / speed | Broadcast deliverability |
What's next?
- Compose a broadcast — editor, blocks, autosave, pre-send checks
- Broadcasts overview — statuses, list, reports
- Broadcast limits — monthly cap, list size, hourly caps
- Broadcast deliverability — warm-up, bounces, reputation
- Broadcast audience — subscribers vs members
- Physical address — required before schedule save
- Email domain — From address before delivery