A/B Testing
A/B Testing Overview
Creator plan requiredA/B testing lets you run split tests on your Flo page — multiple variants, controlled traffic, and analytics — without a separate tool. Available on Creator and above (ab_testing feature).
Why use it
- Test headlines, block order, or offers against each other
- Split visitor traffic by percentage
- Declare winner to copy the winning variant onto your live page
Variant limits by plan
| Plan | Max variants per test |
|---|---|
| Free | Not available |
| Creator | 2 (A and B) |
| Pro / Studio | 4 |
How a test runs
- Click A/B Test in the builder header — Flo creates a draft test with variants A and B (copies your current live blocks).
- Edit each variant on the multi-frame canvas.
- Set traffic splits in the right Split test panel.
- Click Start test — status becomes Live in the header pill.
- Review View results →, then Declare winner or End test without winner.
One active test per page
You cannot start a second test on the same page while one is Draft, Live (running), or Paused. Complete or delete it first.
Test statuses
| Header pill | Meaning |
|---|---|
| Draft | Editing variants; visitors still see the normal live page |
| Live | Test running — traffic splits to variants |
| Paused | Test paused — visitors see your live page again until you Resume |