Flo Docs
Settings

Email Domain

Broadcasts and many automatic emails show up in inboxes from an address on your sending domain. You set that up under Settings → Email sending (/settings/email) — in the Advanced group on the settings hub.

This page covers:

  • Your default username.myflo.link address
  • Connecting a custom hostname (for example notifications.yourbrand.com)
  • From name, From email, and Reply-to
  • How this differs from your page custom domain

For the legally required footer address, see Physical address. For campaigns and limits, see Broadcasts overview.


Page domain vs email domain

Flo uses two different “custom domain” ideas:

Page custom domainEmail sending domain (this guide)
What it doesYour public Flo page opens at links.yourbrand.comNewsletters send from @notifications.yourbrand.com (or similar)
Where to set itSettings → Page & domainSettings → Email sending
PlanPro / StudioCustom domainCreator and above (once your Flo sending address is active)
DNSCNAME to Flo for web trafficDKIM (and related) records for mail authentication

You can use one, both, or neither — they are configured separately.


Open Settings → Email sending

  1. Go to Settings

    From the dashboard sidebar, open Settings.

  2. Choose Email sending

    Under Advanced, open Email sendingSender identity, domain verification, and footer settings.

The page has three cards:

CardPurpose
Sender identityFrom name, From email, Reply-to
Your sending addressDefault Flo address or custom domain setup
Email footerBusiness address (CAN-SPAM) — Physical address

A dismissible info card explains emails you send (broadcasts) vs automatic emails (receipts, bookings, etc.).


Default Flo sending address

Every creator gets a personal subdomain:

yourname.myflo.link

(where yourname is your Flo username)

Flo provisions this when your account is set up for sending. Until it is ready, Your sending address may show:

Setting up your email address — usually ready within a few minutes.

When ready, you see:

yourname.myflo.link is active

That means the domain is verified and you can save a From email on it.

Suggested From address

Flo often pre-fills something like hello@yourname.myflo.link. You choose only the part before @ in Sender identity — the domain suffix is fixed to your active sending domain.


Sender identity

What subscribers see in their inbox — name and addresses.

FieldWhat to enterRules
From nameYour brand or personal name (required)Shown as the sender display name
From emailLocal part only, e.g. hello, news, teamFull address becomes hello@your-active-domain. Disabled until your sending domain is verified
Reply-toAny valid email (optional)Where replies go if fans hit Reply. Can be Gmail, support desk, etc. — does not have to match the From domain

Allowed characters in the local part: letters, numbers, dots, hyphens, underscores.

Click Save sender identity when you change these fields.

If From email is greyed out

Your sending domain is not verified yet. Finish Your sending address setup first, then return to From email.

Server checks on save

Flo rejects saves when:

  • From name or Business address is empty
  • From email does not end with your verified active domain (for example saving hello@other.com while active domain is you.myflo.link)

Success toast: Sender identity saved.


Connect your own sending domain

After your default username.myflo.link address is active, you can connect a hostname you control — for example:

  • notifications.yourbrand.com
  • mail.yourbrand.com

Use a subdomain, not your bare apex (yourbrand.com), unless your DNS provider supports the record types Flo lists.

  1. Enter the hostname

    In Your sending addressUse your own domain, type the hostname only.

    Do not include https:// or paths.

    Placeholder example: notifications.example.com

  2. Connect domain

    Click Connect domain. Flo registers the domain and shows DNS rows under What Flo needs from your provider.

  3. Add DNS at your registrar

    Log in where you manage DNS (GoDaddy, Namecheap, Cloudflare, Google Domains, etc.). Create each row exactly as Flo shows — Type, Name, and Value.

    Use the Copy button on each row to avoid typos.

  4. Confirm in Flo

    Click I've added these entries. Flo checks verification (often minutes; DNS can take up to 24 hours).

    Status while waiting: Checking your domain

  5. Verified

    When verification succeeds, Your sending address shows your custom hostname is active, and From email uses @your-custom-domain.

After Connect domain, Flo may show:

After you add what Flo shows below at your registrar, tap I've added these entries.

Typical DNS rows

Flo shows a table with columns Type, Name, and Value. Common entries:

TypePurpose (plain language)
CNAMEDKIM — proves Flo may sign mail for your domain
MXBounce handling for return-path mail
TXTSPF-style authorization for the bounce subdomain

Exact hostnames and values are unique to your domain — always copy from Flo, not from examples in docs.

A short Deliverability tip under the table suggests optional sender guidelines on your main site after verification (advisory only).

Domain format rules

Flo rejects invalid hostnames, including:

MistakeMessage
EmptyDomain cannot be empty
Includes https://Remove the http(s):// prefix
No dot (not a hostname)Enter a hostname with at least one dot
Trailing .Domain cannot end with a dot
myflo.link or *.myflo.linkFlo platform subdomains cannot be used as a custom sending domain
Invalid charactersInvalid domain format

One domain per creator

A hostname already verified or being verified by another Flo account cannot be claimed:

  • This domain is already verified by another creator
  • This domain is already being verified by another creator

If verification fails

Status Could not verify with Try again. Fix DNS to match Flo’s table, then retry with the same or corrected hostname.

Flo may show Updated your setup instructions when you restart setup.


Switch back to your Flo address

With a verified custom domain active, click Use Flo address instead. Flo removes the custom sending setup and restores your default username.myflo.link address.

You’ll see a message like Back to your default address (yourname.myflo.link).

Your saved From name, Reply-to, and Business address stay on file; update From email’s local part if needed.


Settings progress status

On the main Settings hub, Email sending shows a status chip:

StatusMeaning
Compliance address requiredAdd Business address in Email footer
DNS not configuredSending domain not provisioned yet
Verifying DNSDomain exists but not verified (default still setting up, or custom DNS pending)
Sender name neededFrom name is empty
ConfiguredAddress saved, domain verified, From name set

What fans see in the inbox

When your domain is verified and From email is saved, broadcasts send as:

Your From name <hello@your-active-domain>

If something is misconfigured, Flo may fall back to a generic pool line like Your Name via Flo until identity and domain are correct — fix Sender identity and verification so mail matches your brand.

Reply-to always uses the address you set (when provided), regardless of the From domain.


Email appearance by plan

Sending domain setup is the same on Creator, Pro, and Studio. Plan differences affect how styled broadcast emails can look:

PlanBroadcast email styling (plan benefit)
CreatorPartial branding — header and button accent styling
Pro / StudioFull branding — logo and fuller footer/color control

Those styling tiers are part of your subscription; Settings → Email sending focuses on who mail is from and which domain sends it. See Broadcast limits and Broadcasts overview.


Troubleshooting

IssueWhat to try
From email disabledWait for username.myflo.link is active, or finish custom DNS + I've added these entries
Stuck on “Setting up…”Wait a few minutes; refresh Email sending
Custom domain won’t verifyRe-copy DNS rows; wait for propagation; click I've added these entries again or Try again
From email must use your verified sending domainChange local part only — domain suffix must match Your sending address
Your sending domain is not verified yetComplete verification before Save sender identity
Cannot claim domainAnother Flo account may own it — use a different subdomain
Broadcasts still blockedYou may still need Business addressPhysical address
Confused with page URL domainPage DNS is under Settings → Page & domain, not here

Quick reference

TaskWhere
Set From name / From email / Reply-toSettings → Email sendingSender identity
See default or custom domain statusYour sending address
Add CAN-SPAM Business addressEmail footer (same page)
Connect notifications.example.comUse your own domainConnect domain → DNS → I've added these entries
Revert to Flo subdomainUse Flo address instead
Custom page URL domainCustom domain (Pro+)

What's next?