Email Domain
Broadcasts and many automatic emails show up in inboxes from an address on your sending domain. You set that up under Settings → Email sending (/settings/email) — in the Advanced group on the settings hub.
This page covers:
- Your default
username.myflo.linkaddress - Connecting a custom hostname (for example
notifications.yourbrand.com) - From name, From email, and Reply-to
- How this differs from your page custom domain
For the legally required footer address, see Physical address. For campaigns and limits, see Broadcasts overview.
Page domain vs email domain
Flo uses two different “custom domain” ideas:
| Page custom domain | Email sending domain (this guide) | |
|---|---|---|
| What it does | Your public Flo page opens at links.yourbrand.com | Newsletters send from @notifications.yourbrand.com (or similar) |
| Where to set it | Settings → Page & domain | Settings → Email sending |
| Plan | Pro / Studio — Custom domain | Creator and above (once your Flo sending address is active) |
| DNS | CNAME to Flo for web traffic | DKIM (and related) records for mail authentication |
You can use one, both, or neither — they are configured separately.
Open Settings → Email sending
Go to Settings
From the dashboard sidebar, open Settings.
Choose Email sending
Under Advanced, open Email sending — Sender identity, domain verification, and footer settings.
The page has three cards:
| Card | Purpose |
|---|---|
| Sender identity | From name, From email, Reply-to |
| Your sending address | Default Flo address or custom domain setup |
| Email footer | Business address (CAN-SPAM) — Physical address |
A dismissible info card explains emails you send (broadcasts) vs automatic emails (receipts, bookings, etc.).
Default Flo sending address
Every creator gets a personal subdomain:
yourname.myflo.link
(where yourname is your Flo username)
Flo provisions this when your account is set up for sending. Until it is ready, Your sending address may show:
Setting up your email address — usually ready within a few minutes.
When ready, you see:
yourname.myflo.link is active
That means the domain is verified and you can save a From email on it.
Suggested From address
Flo often pre-fills something like hello@yourname.myflo.link. You choose only the part before @ in Sender identity — the domain suffix is fixed to your active sending domain.
Sender identity
What subscribers see in their inbox — name and addresses.
| Field | What to enter | Rules |
|---|---|---|
| From name | Your brand or personal name (required) | Shown as the sender display name |
| From email | Local part only, e.g. hello, news, team | Full address becomes hello@your-active-domain. Disabled until your sending domain is verified |
| Reply-to | Any valid email (optional) | Where replies go if fans hit Reply. Can be Gmail, support desk, etc. — does not have to match the From domain |
Allowed characters in the local part: letters, numbers, dots, hyphens, underscores.
Click Save sender identity when you change these fields.
If From email is greyed out
Your sending domain is not verified yet. Finish Your sending address setup first, then return to From email.
Server checks on save
Flo rejects saves when:
- From name or Business address is empty
- From email does not end with your verified active domain (for example saving
hello@other.comwhile active domain isyou.myflo.link)
Success toast: Sender identity saved.
Connect your own sending domain
After your default username.myflo.link address is active, you can connect a hostname you control — for example:
notifications.yourbrand.commail.yourbrand.com
Use a subdomain, not your bare apex (yourbrand.com), unless your DNS provider supports the record types Flo lists.
Enter the hostname
In Your sending address → Use your own domain, type the hostname only.
Do not include
https://or paths.Placeholder example:
notifications.example.comConnect domain
Click Connect domain. Flo registers the domain and shows DNS rows under What Flo needs from your provider.
Add DNS at your registrar
Log in where you manage DNS (GoDaddy, Namecheap, Cloudflare, Google Domains, etc.). Create each row exactly as Flo shows — Type, Name, and Value.
Use the Copy button on each row to avoid typos.
Confirm in Flo
Click I've added these entries. Flo checks verification (often minutes; DNS can take up to 24 hours).
Status while waiting: Checking your domain
Verified
When verification succeeds, Your sending address shows your custom hostname is active, and From email uses
@your-custom-domain.
After Connect domain, Flo may show:
After you add what Flo shows below at your registrar, tap I've added these entries.
Typical DNS rows
Flo shows a table with columns Type, Name, and Value. Common entries:
| Type | Purpose (plain language) |
|---|---|
| CNAME | DKIM — proves Flo may sign mail for your domain |
| MX | Bounce handling for return-path mail |
| TXT | SPF-style authorization for the bounce subdomain |
Exact hostnames and values are unique to your domain — always copy from Flo, not from examples in docs.
A short Deliverability tip under the table suggests optional sender guidelines on your main site after verification (advisory only).
Domain format rules
Flo rejects invalid hostnames, including:
| Mistake | Message |
|---|---|
| Empty | Domain cannot be empty |
Includes https:// | Remove the http(s):// prefix |
| No dot (not a hostname) | Enter a hostname with at least one dot |
Trailing . | Domain cannot end with a dot |
myflo.link or *.myflo.link | Flo platform subdomains cannot be used as a custom sending domain |
| Invalid characters | Invalid domain format |
One domain per creator
A hostname already verified or being verified by another Flo account cannot be claimed:
- This domain is already verified by another creator
- This domain is already being verified by another creator
If verification fails
Status Could not verify with Try again. Fix DNS to match Flo’s table, then retry with the same or corrected hostname.
Flo may show Updated your setup instructions when you restart setup.
Switch back to your Flo address
With a verified custom domain active, click Use Flo address instead. Flo removes the custom sending setup and restores your default username.myflo.link address.
You’ll see a message like Back to your default address (yourname.myflo.link).
Your saved From name, Reply-to, and Business address stay on file; update From email’s local part if needed.
Settings progress status
On the main Settings hub, Email sending shows a status chip:
| Status | Meaning |
|---|---|
| Compliance address required | Add Business address in Email footer |
| DNS not configured | Sending domain not provisioned yet |
| Verifying DNS | Domain exists but not verified (default still setting up, or custom DNS pending) |
| Sender name needed | From name is empty |
| Configured | Address saved, domain verified, From name set |
What fans see in the inbox
When your domain is verified and From email is saved, broadcasts send as:
Your From name <hello@your-active-domain>
If something is misconfigured, Flo may fall back to a generic pool line like Your Name via Flo until identity and domain are correct — fix Sender identity and verification so mail matches your brand.
Reply-to always uses the address you set (when provided), regardless of the From domain.
Email appearance by plan
Sending domain setup is the same on Creator, Pro, and Studio. Plan differences affect how styled broadcast emails can look:
| Plan | Broadcast email styling (plan benefit) |
|---|---|
| Creator | Partial branding — header and button accent styling |
| Pro / Studio | Full branding — logo and fuller footer/color control |
Those styling tiers are part of your subscription; Settings → Email sending focuses on who mail is from and which domain sends it. See Broadcast limits and Broadcasts overview.
Troubleshooting
| Issue | What to try |
|---|---|
| From email disabled | Wait for username.myflo.link is active, or finish custom DNS + I've added these entries |
| Stuck on “Setting up…” | Wait a few minutes; refresh Email sending |
| Custom domain won’t verify | Re-copy DNS rows; wait for propagation; click I've added these entries again or Try again |
| From email must use your verified sending domain | Change local part only — domain suffix must match Your sending address |
| Your sending domain is not verified yet | Complete verification before Save sender identity |
| Cannot claim domain | Another Flo account may own it — use a different subdomain |
| Broadcasts still blocked | You may still need Business address — Physical address |
| Confused with page URL domain | Page DNS is under Settings → Page & domain, not here |
Quick reference
| Task | Where |
|---|---|
| Set From name / From email / Reply-to | Settings → Email sending → Sender identity |
| See default or custom domain status | Your sending address |
| Add CAN-SPAM Business address | Email footer (same page) |
Connect notifications.example.com | Use your own domain → Connect domain → DNS → I've added these entries |
| Revert to Flo subdomain | Use Flo address instead |
| Custom page URL domain | Custom domain (Pro+) |
What's next?
- Physical address — footer address required for broadcasts
- Broadcasts overview — send campaigns to subscribers or members
- Broadcast deliverability — inbox placement and warm-up
- Custom domain — your page hostname (Pro+)
- Page & domain —
myflo.linkhandle and SEO - Billing & plans — upgrade for unlimited sends and full branding