A/B TestingUsing the Builder
Using the Builder for A/B Tests
Creator plan requiredOpen Dashboard → Builder, then A/B Test in the top bar. Flo clones your live page into labeled variants on a multi-frame canvas. Edits save to the active variant only — your live page stays unchanged until you Declare winner.
While the test is live
When status is Live (running):
- Visitors see variants according to your traffic split.
- Variant blocks and page settings are read-only in the builder (lock overlay on the canvas).
- You can still view Results, Pause, adjust traffic split, rename variant labels, Declare winner, or End test.
To change variant content, Pause first. Resume saves any pending edits from Draft / Paused before traffic goes live again.
Panels
| Panel | Purpose |
|---|---|
| Traffic | Start, pause, resume, end; traffic slider |
| Results | Views and conversions per variant (while live or after) |
| Variant switcher | Jump between variant frames on the canvas |
What's next?
- Test lifecycle — draft, live, paused, completed
- Create a variant
- Traffic split
- Best practices