Flo Docs
A/B Testing

Quick vs Full Experiments

Creator plan required

When you create an A/B test from the builder, Flo offers two modes:

ModeBest forWhat changes
Quick experimentTesting one hypothesis at a timeA single dimension (headline, hero, price, CTA, etc.)
Full redesignBigger layout or multi-block changesAny blocks and page settings on the variant

Quick experiments

Quick mode keeps variants aligned except for the dimension you pick. Flo clones your live page, applies the change to variant B, and records which input you changed (changed_inputs) for the flywheel.

Use Quick when you want sequential isolation — run test A, learn, then run test B on the next dimension without mixing variables.

Full redesign

Full mode is the classic split test: edit variant B freely (blocks, cover media, checkout blocks, etc.). Use it when the change spans multiple areas of the page.

Sequential isolation prompt

After you declare a winner on a Quick test, Flo may suggest a follow-up experiment on the next highest-impact dimension. Adopting the suggestion logs the choice and pre-fills the next Quick test — you still start and stop tests yourself.

No auto-promotion

Reaching Significant status does not promote a variant automatically. You review results and Declare winner when ready.

What's next?