Flo Docs
Analytics

Conversions

A conversion is a completed goal on your page — purchase, email confirm, booking checkout, course enroll, or membership join.

Conversion types table

Analytics includes a Conversion types section listing counts by event type for the selected period.

Conversion rate

Stat cards show conversion rate (conversions ÷ views). Use it as a directional metric, not a guarantee — traffic quality varies.

Revenue tie-in

Creator plan required

Revenue analytics on Creator+ adds dollar values and product-level breakdowns. See the revenue sections on the same dashboard when unlocked.

UTM attribution

Creator plan required

Share links with utm_source, utm_medium, and utm_campaign query params. UTM source tracking shows which campaigns drive conversions.

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