Analytics
A/B Test Analytics
Creator plan requiredWhile a test runs, use builder → Split test → View results → for variant-level views and conversions.
Per-variant metrics
Each variant shows:
- Traffic split %
- Views
- Conversions and rate
Purchases and signups count toward a variant only when the visitor was exposed to that variant within the last 30 days (matching the results panel window). Older visits are not credited to past tests.
Analytics dashboard
Standard Analytics still reflects the live page and overall traffic. For test-specific splits, prefer the in-builder results panel during the active test.
After winner promotion
Declaring a winner merges the winning variant into the live page. Historical test data remains on the completed test record; ongoing analytics track the promoted page.
Plan note
A/B testing requires Creator. Variant count caps: 2 on Creator, 4 on Pro.